Defining growth strategies
This practice area helps clients think about questions such as:
– What should the strategic direction of our organization be given local and global market realities? In 5 years time? In 10 years time?
– How is the competitive landscape?
– How do we leverage innovation as a competitive advantage?
– How do we protect our market share? How do we enhance our share of a target group’s expenditures?
– What new products and services should we consider?
– How do our products add both business and social value?
– What should our go-to-market strategy be? Should we do this entirely on our own? Should we find partners?
– What internal process levers can we change to enhance our operational effectiveness?
Customer Insight Generation
This practice area helps clients think about questions such as:
– Who really is our customer? What do they like and dislike? What are their behavioral patterns?
– How do they interact with our products? How do they interact with our competitors’ products?
– How do we simplify and improve their experience with our products?
– Who are not yet our customers? What is stopping them from being a customer?
– What are the latent needs among non-customers? How do we meet those needs? With existing products? With slightly new and re-framed products?
Business Model Innovation
This practice area helps clients think about questions such as:
– What value proposition are we creating for the customer? What are their WTP and ATP for the value we are creating?
– What are the various kinds of costs? Now? In the short term? In the long term?
– What revenue streams can we monetize? Today? In the future? What factors will influence revenue growth?
– When do we break even? When do we reach profitability? How? What is the long-term sustainability?
– Do we need to partner with other organizations? Which ones? How do we share costs and revenues streams?
– What is our business model today? Does this need to shift over time? How?
– What should our exit strategy be?
Prototype and pilot design
This practice area helps clients think about questions such as:
– How do we use customer insights to inform the prototype design?
– What assumptions are we making? What are the unknowns?
– Who should we test the pilot with? How many people? Where? What KPIs can we use to test the pilot?
– How do we capture the learnings from the pilot? How do we incorporate the findings into subsequent product iterations?
– How do we develop the scale-up plan from the pilot to full roll-out?