While most organizations talk the talk on innovation, there is only a handful that can walk the walk. Innovation, which is seldom the result of a ‘eureka’ moment, is usually a long and cumulative process including a great number of organizational decision-making processes, ranging from the “generation of a new idea” phase to its “customer acceptance” phase. To be considered an innovation, a new product/process must be a refined mix of three ingredients: creative process, distinctiveness and impact.